Lee Woodlands Group is a boutique business development and deal origination firm. We run outbound and paid campaigns for service businesses, and apply the same method to off-market deal origination for our private equity and M&A advisory clients.

Our work focuses on opportunity that has not yet reached the market: the company that has not started looking for a supplier, and the owner who has never seriously considered a sale. This group is larger than the one already searching, and harder to reach.

Both services draw on the same knowledge. Generating leads for a service business means understanding how it makes money, what a strong operator looks like, and who owns it. A private equity buyer needs that same understanding when assessing a sector.

We hold ourselves to a few standards. We treat every business owner we contact with discretion and respect, whether or not the conversation leads anywhere. We are candid with clients about what a market can realistically produce, and we commit only to what we can deliver. We take on work we can do thoroughly.

Our aim is to be the firm our clients rely on to reach the right conversations first, whether that means a new customer for a service business or an introduction to an owner open to discussing a sale. We measure ourselves by the relationships we help start and by how long clients choose to work with us.

Elliott Lee
Founder, Lee Woodlands Group