WHO WE ARE
A boutique business development and deal origination firm.
We run outbound and paid campaigns for service businesses, and apply the same method to off-market deal origination for our private equity and M&A advisory clients.
WHAT WE DO
Build relationships on behalf of our clients.
We support service businesses with commercial growth, and advisories and capital allocators with off-market opportunities.
Business Development
We manage business development on behalf of service businesses, from identifying prospective clients through to partnerships and account management. Our focus is building long-term, mutually beneficial relationships between our clients and theirs, so we are careful about the ones we pursue.
Deal Origination
We originate off-market opportunities for M&A advisories, private equity firms and other capital allocators. An exit is one of the biggest financial decisions most owners will ever make, so we approach every owner with discretion and in confidence.
HOW WE WORK
One method across two markets.
Four principles govern every engagement, whichever side of the business it sits in.
Agreed target profile
Each engagement begins with a target profile agreed in advance. We establish the criteria with you before any activity begins, and approach only the companies or customers that meet them.
Channel matched to the market
We select channels according to how each audience prefers to be approached, combining calls, email, LinkedIn and paid campaigns. Budget is directed towards the channels that produce genuine conversations.
Every response qualified
Whether a lead originates from outreach or an inbound campaign, we speak to every respondent before introducing them to you. We ensure their needs, values, timelines and finances align with what you're looking for.
Sector access beyond data
We work with businesses in their growth phase and at the point of exit. That gives us a thorough understanding of how they operate, and makes us better placed to open relationships with the people who run them.
OUR RESULTS
What this looks like in practice.
15
Qualified owners in one month
Owner-led
Businesses with no successor
Multichannel
Outreach across phone calls and email
B2B SaaS company
We measure ourselves by the relationships we help start and by how long clients choose to work with us.
Elliott Lee, Founder, Lee Woodlands Group
INSIGHTS
Research and analysis on deal origination and business development.
Deal origination
Off-market deals: how a direct approach looks from the owner's side
Off-market deals in private equity depend on an owner choosing to reply, so this piece follows one direct approach from her side of the desk.
Business development
How B2B outbound lead generation works when your buyers are small and mid-sized firms
A prospect list of small and mid-sized UK businesses starts to go out of date as soon as it is built, because businesses close and new ones open throughout the year.
Deal origination
Private equity deal origination in the UK: what the figures show and leave out
The main UK series count deals and capital in different ways, and none of them records how private equity deals are found.
CONTACT
Tell us who you need to reach.
Book a short call so we can understand who you need to reach and whether we can reach them.
