Lead Generation
Qualified introductions to the customers a business is best placed to serve, each verified in conversation before handover.
THE OFFER
Qualified demand for established service businesses.
Lee Woodlands generates enquiries for firms serving both commercial clients and B2C markets, with every introduction qualified against criteria agreed at the outset.
COMMERCIAL MODEL
Fees aligned with results
Fees are linked to the qualified leads delivered, keeping the interests of both parties aligned throughout the engagement.
01
Target definition
Each engagement begins with an agreed profile of the customers a client wishes to win, covering sector, location, scale and requirement.
02
Timing
Campaigns prioritise prospects whose circumstances indicate a current need, so that each conversation opens on a live requirement.
03
Verification
Every enquiry receives a call to confirm need, fit and readiness before any introduction is made.
04
Handover
Introductions arrive with a summary of the qualifying conversation, allowing the client's first call to proceed on an informed basis.
BEST FIT
THE PROCESS
A considered approach to generating demand.
Each engagement follows the same three stages, from defining the customers a business wants to win through to the introductions that reach its team.
01
Position.
Target profiles are built from a client's strongest existing customers. Location, business size, job type and timing then determine who is approached and when, so that introductions reflect the work a business most wants to win, which is seldom the work it accepts in a quiet week.
02
Listen.
Each enquiry is contacted directly to confirm the requirement, fit against the agreed criteria, and readiness to proceed. Those merely curious about the price receive a courteous call and go no further.
03
Recalibrate.
Qualified introductions reach the client by email and text shortly after the qualifying call. Recurring questions and objections from the market are reported back to inform how the client's team positions its services.
WHO THIS IS FOR
Sectors served.
Each engagement is structured around how buying decisions are made in the client's sector.
Professional services
Agencies, accountancy practices and marketing providers. Campaigns reach owner-managers and department heads at companies that have outgrown their existing arrangements, frequently following growth, investment or a change in leadership.
Commercial services
Cleaning, facilities and construction firms holding contracts with other businesses. Campaigns identify companies likely to be reviewing suppliers and reach the individual responsible for the decision.
Home services
Heating, renovation and specialist trades serving homeowners. Campaigns identify households within a defined service area that require the work and are prepared to arrange a quote.
Technology companies
SaaS, cybersecurity and infrastructure providers selling to other businesses. Campaigns first establish who holds the decision for each product, whether an IT lead or the head of the department it serves, and reach them with messaging suited to that role.
COMMON QUESTIONS
The details, made clear.
Everything you need to know before we start building qualified demand together.
